Female Images and Iconography: From Art Deco to Chinese Calendar Posters (1923-1945)

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Art Deco spanned the period from 1923 to 1945, approximately overlapping the period of the Chinese Calendar Posters. This study aims to compare the two genre posters’ images, choosing one poster from GEORGES LEPAPE (French, 1887-1971) and another from CHIH-YING HANG (Chinese, 1901-1947) to represent the connection between Art Deco and Chinese Calendar Posters. The influence of the Art Deco style on Chinese Calendar Posters will be explored. The theory of Panofsky’s Iconology will be used to deal with the description, analysis, and interpretation of icons or iconic representations from the perspective of art and design history. The interpretations of the images show much significance between the two genres’ illustrations. By virtue of their illustration techniques, the images indicate that a special culture, a politically free booming economy, an affluent social class, and an unusual philosophy underline the images, showing the essential meaning and content of the works. It is hoped that through this study we can have a deeper understanding of the feminine images in these posters. Iconography is applicable to not only art history but also commercial posters in the past. Future research can be conducted to identify icons or images in creative products and to approach how creative products attract purchasers through icons and images.

Keywords: Art Deco, Chinese Calendar Posters, Iconography, Feminine Images
Stream: Arts Theory and Criticism
Presentation Type: Paper Presentation in English
Paper: A paper has not yet been submitted.

Ya-Shing Shieh

Ph.D. Candidate, Institute of Creative Industry Design, National Cheng Kung University
Tainan, Taiwan (R.O.C.), Taiwan

Hello! My name is Ya-Shing Shieh from Changhua ,Taiwan. My Master degree is Graduate Institute of Visual Art, National Chiayi University, Chiayi, Taiwan. Now I am Ph.D. Candidate in Institute of Creative Industry Design, National Cheng Kung University, Tainan, Taiwan, and Lecturer in Chienkuo Technology University Department of Beauty Science. My research interest are about Creative Industry, Visual Art,and Oil painting. Nice to meet you!

Prof. Ding-Bang Luh

Associate Professor, Institute of Creative Industry Design, National Cheng Kung University
Tainan, Taiwan

Dr. Shiann-Far Kung

Associate Professor, Institute of Creative Industry Design, National Cheng Kung University
Tainan, Taiwan

Ref: A09P0785