Art Leadership: Leadership by Art, Ledership for Art

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Art and leadership are generally understood as irrelevant to each other. However, surprisingly there are some connections between them, in the case of art management. The working process of most artists seems like a chaos, but in fact, it is not. Artists attempt to do their art work with their own structure, which contains a total focus and proceeding power. And this characteristic of artists' work achieves remarkable results. The aim of this thesis is to analyse how arts influence management and marketing. Furthermore the unique possibilities for leadership-artist communication in art management will be introduced.


Keywords: Art leadership, Art Management, Leadership Communication
Stream: Arts Policy, Management and Advocacy
Presentation Type: Paper Presentation in English
Paper: A paper has not yet been submitted.


Bora Kang

MS Candidate, Graduate School of Culture Technology, Korea Advanced Institute of Science and Technology
Seoul, Seoul, South Korea

Bora Kang is a MS Candidate at Korea Advanced Institute of Science and Technology's Graduate School of Culture Technology. Her current research interests include leadership communication and human resources in art management.

Dr. Chungkon Shi

Professor, School of Humanities and Social Sciences, Korea Advanced Institute of Science and Technology
Deajeon, Chungcheongnam-do, South Korea

Dr. Si is a professor at Korea Advanced Institute of Science and Technology's School of Humanities and Social Sciences.

Ref: A09P0776