Arts in Media: The Romanian Case
Although its representatives tend to consider that media should be just another business, media is also responsible for shaping the cultural horizons and understanding of its public. This is the main reason of the present study, aiming to analyze the Romanian newspapers' interest in cultural events. previous pilot study proved a mixed situation: some tabloids are not at whole interested in cultural events, while others cover them extensively. when considering the newspapers aiming a more educated public, the situation is rather similar. The present investigation aims to present the image of the cultural coverage in the main Romanian newspapers, with special focus on arts and cultural organizations. The results are relevant especially for cultural organizations aiming to improve their relationships with media, making them better understand newspapers' cultural agendas.
Keywords: Culture and Mass Media, Arts, Cultural Organizations, Romanian Media
Dr. Alexandra Zbuchea
Associate Professor, Department of Communication and Public Relations, National School of Political and Administrative Studies