From Participatory Art Forms to Interactive Culture
Do participatory art forms and relational aesthetics, namely in contemporary performance art, constitute a background for the growingly interactive culture of today? Do they express the same ideals or are they different ideologies? Why is modern and contemporary culture so concerned with the spectator, be it the art lover, TV audiences, or internet user? Why, in spite of their different scopes, are media (art included) so interested in the activation and mobilization of the recipient? Mass media culture secretly dreamed with the full presence and commitment of the spectator, boldly proclaimed as full partner by modern and contemporary art and finally given effective participatory tools by digital culture. Are we truly becoming o society of producers and creators? Or rather a different type of consumers? What is the role of art in the era of the the new culture economy, where creativity equals capital?
Keywords: Particpatory Art, Relational Aesthetics, Interactive Culture
Prof Maria Teresa Cruz
Assistant Professor, Dep. de Ciências da comunicação