Interactive Communication: Nam June Paik’s Participation TV Experiments
Since 1960s, the art world had anticipated and prepared for a change in consumer behaviour. Interactive art objects no longer exist, but only through their use by the receiver. The artist changed from a creator to a service, the audience from a passive consumer to an active user. In the 1960s, Fluxus artists force to reconsider the role of the art and artist, the relationship between action and objects. As Beuys, Fluxus artist declared that “everyone is an artist”, audience participation has been an important part of many Fluxus events and performances. One of the best known artists of Fluxus is Nam June Paik. Audience - participation, for which video is a highly suitable medium, played an important role in his work, as with many other Fluxus artists. Paik wanted to use technology to bring people closer together, he wanted to humanise technology by audience participation. Paik attempted to gain audience participation through his TV experiments, it is considered as a process in Television participation. This paper explores the presentation of the participation TV works with the concepts of participation arts and also redefine the blurring the boundaries of creator and audience. Paik creates participation and interactivity from viewer.
Keywords: TV, Video art, Fluxus, Participation, Nam June Paik
Ph.D Student, History of Art and Architecture, The University of Reading