A Narrative Cocoon as the Dynamic form of the Art Discourse
The art object and individual interaction can generate stable communication, because the distinctive attribute of the art object consists in its deep symbolic content. Impression constitutes a basis for this communication. Unlike direct reaction, the impression produces an image in which vague desires and incentives get completed, certain form.
The impression cannot be introduced from the outside, impression is produced because the structure of impression is divided into two parts: one half is in memory of a person, in the sphere of deep existential needs of a person, and the other one - in the art object in the form of codes which a artist installs in it.
A narrative cocoon is the semantic context necessary for the impression to come into existence. A narrative cocoon has a plot, mood and an emotional background. The purpose of a narrative cocoon is not to cause a reaction, but to make an impression.
The impression which the art object makes is synchronous to the moment of opening of the codes incorporated in the art object. The user scrutinizes the art object, breaks its code and derives an image that captures him, demands recurrence and development. In this sense communication between the art object and individual can be called a communicative dependence.
Keywords: Narrative Cocoon, Impression, Code
Prof. Galina Lola
Professor, Art History, University of Culture and Arts