With the rapid evolution of interactive tools such as blogs, wikis, RSS feeds and social networks, companies are looking for appropriate visual concepts; and therefore corporate marketing departments are faced with challenges and opportunities. The challenges come from selecting right tools for their intended customers and figuring out how to mesh the new technologies with traditional approaches. Opportunity derives from the inherent attractive design of trend marketing.
Visual beauty has a potential to solve a specific problems. It is important to optimize and looking for appropriate concepts, strategies and tools for a company’s task. In implementing visual merchandising one strives for successful branding, improved productivity and customer loyalty. More sales success is achieved through targeted and attractive presentation of goods.
Topics in this area include:
-New ways and niche strategies
-brand experience make - but how?
-Visual Merchandising as a policy structure and orientation in "Assortment jungle"
- goods presentation as a staging
-use of visual communication
-implementation of visual beauty
-Development and targeted
-PoS holistic approaches
Keywords: Visual, Beauty, PoS
Herr Semih Dönmezer
Lecturer, Marketing Topics, Anadolu University