Visual Merchandising

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With the rapid evolution of interactive tools such as blogs, wikis, RSS feeds and social networks, companies are looking for appropriate visual concepts; and therefore corporate marketing departments are faced with challenges and opportunities. The challenges come from selecting right tools for their intended customers and figuring out how to mesh the new technologies with traditional approaches. Opportunity derives from the inherent attractive design of trend marketing.
Visual beauty has a potential to solve a specific problems. It is important to optimize and looking for appropriate concepts, strategies and tools for a company’s task. In implementing visual merchandising one strives for successful branding, improved productivity and customer loyalty. More sales success is achieved through targeted and attractive presentation of goods.

Topics in this area include:
-New ways and niche strategies
-brand experience make - but how?
-Visual Merchandising as a policy structure and orientation in "Assortment jungle"
- goods presentation as a staging
-use of visual communication
-implementation of visual beauty
-Development and targeted
-PoS holistic approaches

Keywords: Visual, Beauty, PoS
Stream: Media Arts Practices: Television, Multimedia, Digital, Online and Other New Media
Presentation Type: Paper Presentation in English
Paper: A paper has not yet been submitted.

Herr Semih Dönmezer

Lecturer, Marketing Topics, Anadolu University
Eskisehir, Turkey

Semih Dönmezer. He was born in Ankara in 1956. He graduated from Anadolu University Faculty of Economics and Administrative Sciences. He worked in Arcelik between 1984-1991 and during this time I attended a lot of seminar on Material Management, Finance and Budget. I went to Vienna between 1992-2002. He is a doctorial Student in Vienna University of Economics and Business. 1995 A Seminar Study at Unilever in Vienna on Trade Marketing and in the Philips Company-Vienna a study on Consumer Behavior. As Languages, Native Languages Turkish, and other German and English. He is still working as a Lecturer on Marketing’s Topics in Eskisehir Vocational School in the Anadolu University/Turkey.

Ref: A09P0242