Green or Not Green Media: New Media Art Projects Dealing with Global Climate Changes
In last couple of years, new media art world has been flooded with projects and research addressing global climate changes. This paper rectifies misconceptions related to the production and development in this art field, by critical and creative analysis of the projects that are ‘green’, environmentally aware and which have potential in affecting communities outside of the field. Majority of the projects approach environmental issues by emphasizing these problems repeatedly in the art communities that are already aware of them. By various visualizations of scientific environmental and weather data or beautifications of various natural phenomena and numerous other methods, artists are fashionably producing without being able to affect the climate changes. These trends affect more and more ordinary consumer. What kind of forms in the art world and what kind of lifestyles in the consumer world are designed and implemented to create an eco-human? What are the effects that our environment takes when we become green or the eco-humans? Zizek defines ecology as new opium for the masses, which becomes another element of the 'invisible hand' and where living eco-friendly and being environmentalist are new commodities that seduce civil society. Marxist's "they do not know it, but they are doing it" is still valid here and it is compared to current conditions in the market of green products. The paper maps the positions and roles of the artists in creation of new media artworks, which are addressing the issues of the world climate change, environmentalism, green technologies and renewable energies. What is invading this world of art are variety of fields where we notice intersections of activism, environmentalism, informational theories and where the notion of creation is neglected and surpassed by the formerly mentioned disciplines.
Keywords: Environmentalist and ‘Green’ Media Art, Renewable Technologies, Activism and Visual Arts, Ecohypnosis
Assistant Professor, Interactive Media