Subjective Media: A Historic Foundation for New Media in the Arts

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One of the central criticisms of new media arts, especially in academic practice, is often aimed at the lack of historic connection between contemporary practice and early modern art of the 20th century. New media is generally viewed as an outgrowth of structuralism and the postmodern crisis, and thus by critics as an extension of the appropriation of art via technological advances up to the 1970s. While new media is defined in part by technology, this work aims to demonstrate that new media art maybe be strongly connected to the continuity of art as a greater embodiment of the challenges presented to artists in the 1920s. Through an analysis of meta-narratives in 20th century art, we show that media art is in fact part of a natural cycle between a rational and a subjective mode toward language-mediated creativity.
(NOTE: An overview of results motivating this presentation may be found here (c) R. Hoetzlein 2008)

Keywords: New Media Art, Postmodernism, Art Theory, Surrealism, Technology, Avante-Garde, Structuralism
Stream: Arts Theory and Criticism
Presentation Type: Paper Presentation in English
Paper: , Subjective Media

Rama C. Hoetzlein

Graduate Student, Media Arts & Technology Program, University of California Santa Barbara
Goleta, CA, USA

Rama Hoetzlein is a media artist and theorist working in the areas of surrealism, interactive media, and graphics. He completed degrees in Fine Arts and Computer Science at Cornell University in 2001 with a focus on mechanical sculpture. He is co-founder of the Game Design Initiative at Cornell, and has exhibited work at the Center for the Contemporary Image in Geneve (2008) and the 2nd Beijing Arts & Science International (2007). Current completing a Ph.D in the Media Arts & Technology Program at the University of California Santa Barbara, his research interests lie in computer graphics, knowledge organization, surrealism, and media theory.

Ref: A09P0194